Educational guide 2026_27
Facultade de Comunicación
Programa de simultaneidade do Grao en Publicidade e Relacións Públicas e o Grao en Comunicación Audi
 Training and Learning Results


Choose A Code Training and Learning Results
Choose B Code Knowledge
  B1 To understand the fundamentals of advertising creativity and the ideation processes applied to commercial communication
  B2 To understand theories of image, perception and visual communication as applied to advertising and public relations
  B3 To understand the theory, structure and composition of advertising messages across different media and formats.
  B4 To recognise the specific languages, formats and expressive resources of print, audiovisual and digital advertising
Choose C Code Skill
  C1 Create digital and multimedia content adapted to different environments and platforms.
  C2 To develop creative proposals tailored to communication and advertising objectives
  C3 Apply creative and innovative techniques in the design and implementation of communication strategies
Choose D Code Competences
  D1 Coordinate and manage teamwork processes in communication and advertising projects.
  D2 Make strategic decisions based on the analysis of contexts, data, and audiences.
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | Spain | Tlf: +34 986 812 000