Educational guide 2026_27
Facultade de Comunicación
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
 Training and Learning Results


Choose A Code Training and Learning Results
Choose B Code Knowledge
  B1 To master the theoretical and practical foundations of digital communication in order to develop or apply original ideas in social media research.
  B2 To analyse the structure of the communication ecosystem in the digital society, as well as the practices, behaviours and codes of its users.
  B3 Identify the main sources, metrics and tools for measuring effectiveness in social media and digital communication.
  B4 To master the techniques and practices involved in writing and laying out content for the internet.
  B5 To describe the technical and legal requirements for the creation, publication and distribution of multimedia content on the internet and social media.
  B6 To analyse the narrative and artistic elements applied to the production of photography, video, audio and animation on digital platforms
  B7 Identify how photography, audiovisual recording and editing tools and devices optimised for social media work.
  B8 Link graphic design and data visualisation tools to their optimal use on the internet and social media.
  B9 To describe the contexts, business models and processes involved in entrepreneurship within the digital communications sector.
  B10 To critically analyse the portrayal of gender roles in the digital landscape and on social media.
Choose C Code Skill
  C1 Develop strategies for independent learning to ensure continuous professional development in the face of the ever-changing technological landscape of social media and digital platforms.
  C2 Apply the knowledge gained to solve strategic and communication problems in new or changing digital environments.
  C3 To communicate the conclusions, strategies and metrics of digital campaigns clearly and unambiguously to both specialist and non-specialist audiences.
  C4 The ability to optimise the selection and application of ICT tools in academic and professional contexts.
  C5 The ability to integrate digital communication management into an organisation’s overall strategy.
  C6 Ability to identify and define target audiences, objectives and messages for institutional communication in the digital context.
  C7 Ability to design and implement a digital communication plan and develop social media campaigns.
  C8 Ability to design a content strategy in line with the objectives set within the organisation.
  C9 Ability to interpret and analyse social media metrics.
  C10 Ability to assess the effectiveness and return on investment of digital media and social media campaigns.
  C11 Ability to select and secure channels for promoting campaigns across digital and social media.
  C12 Ability to implement, customise and maintain leading content management systems (CMS)
  C13 Ability to write branded content for blogs, websites and social media as part of the organisation’s strategy.
  C14 The ability to record, edit and distribute photographs, videos and audio using standards optimised for the internet.
  C15 The ability to record, edit and distribute photographs, videos and audio using standards optimised for the internet.
  C16 Ability to draw up a business plan in the digital environment.
  C17 The ability to effectively manage one’s personal brand and digital reputation on social media
Choose D Code Competences
  D1 To integrate complex knowledge in order to make strategic judgements in digital communication, whilst accepting the ethical and social responsibilities arising from its application.
  D2 Ability to work effectively within multidisciplinary teams.
  D3 Leadership skills in managing digital projects.
  D4 Ability to organise and plan specific workflows within agencies, media organisations and digital communications departments.
  D5 To apply a gender perspective in the professional practice of creating digital content and strategies, with the aim of achieving a fairer and more equal society.
  D6 Ability to communicate professionally, both verbally and in writing, in Galician and Spanish when managing press offices and social media platforms
  D7 To apply sustainability criteria and a commitment to the environment through the fair, responsible and efficient use of technological resources.
  D8 To independently apply and integrate the knowledge acquired in the implementation of a comprehensive digital communication project
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