Guia docente 2019_20
Facultade de CC. Económicas e Empresariais
Grao en Administración e Dirección de Empresas
 Subjects
  Business Management 2
Subject Guide
IDENTIFYING DATA 2019_20
Subject Business Management 2 Code V03G020V01502
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Total Cr. Type Year Quadmester
6 Mandatory 3rd 1st
Teaching language
Spanish
Galician
English
Prerequisites
Department
Coordinator
Rodríguez Daponte, María del Rocío
E-mail rocio@uvigo.es
Lecturers
González Vázquez, Encarnación
Otero Neira, María del Carmen
Rodríguez Daponte, María del Rocío
Web
General description The matter pretends to provide to the student the necessary knowledges to design and develop a program of marketing and qualify him for the taking of commercial decisions. In concrete, the subject of commercial direction II pretends to deepen in the knowledge and put in practice of the operative strategies of marketing: product, price, communication and distribution.
International students may request from the teachers: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English. Only PCEO Degree
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000