Guia docente 2023_24
Facultade de Ciencias Económicas e Empresariais
Grado en Administración y Dirección de Empresas
 Subjects
  Marketing Management II
   Contents
Topic Sub-topic
Chapter 1. The value proposition of the company and its tangibilización in the marketing mix 1.1 Market Value & Value Proposal
1.2 Marketing Mix
Chapter 2. Definition of the offer: product and price policies 2.1 Product
2.2 Price
Chpater 3. Differentiation of the company in the market: promotion and placement policies 3.1 Promotion
3.2 Placement
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000