Guia docente 2023_24 Facultade de Ciencias Económicas e Empresariais

Expected results from this subject

Expected results from this subject	Training and Learning Results
Acquire knowledge and mastery of the marketing mix tools of the company		B1 B5 B13
Apply and implement product related marketing strategies, both individually and in group		B1 B5 B9 B13	C14
Apply and implement price related marketing strategies, both individually and in group		B1 B5 B9 B13	C14
Apply and implement communication related marketing strategies, both individually and in groups		B1 B5 B9 B13	C14
Apply and implement placement related marketing strategies, both individually and in groups		B1 B5 B9 B13	C14