| Code |
Description |
| B1 |
Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication. |
| C9 |
Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation. |
| C12 |
Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations. |
| C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |
| D1 |
Interpretative competences of the communication: ability to recognize ethical implications in professional decisions. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
