Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Advertising photography theory and practice
   Contents
Topic Sub-topic
Photographic Technique I. Fundamental parameters of the camera: focus, diaphragm, exposure time They are not necessary.
Photographic technique II: Exposure value, ISO scale, Light measurement, Exposure control, Light orientation, Depth of field, Types of photographic objectives, Color temperature, The flash. They are not necessary.
Photographic technique III. The elaboration of the image. Composition and framing. Basic composition models. Rule of thirds. Composition tricks. They are not necessary.
History of photography, from pictorialism to the present day. Authors and trends. They are not necessary.
Theory of light and lighting schemes They are not necessary.
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