Mission, Vision and objectives |
Mission
Vision
Objectives |
Internal analysis |
The internal diagnostic of the company
Analysis by comparison with competitors
Value chain
SWOT analysis
The Resource and Capabilities View
|
Corporative strategy: Directions and methods of development |
The corporate strategy
Determination of the field of activity of the company
Directions
The expansion strategy
The diversification strategy
Methods of development
|
Vertical integration |
Concept of vertical integration
Reasons for the vertical integration
Towards quasi-vertical integration |
Internationalization strategy |
The multinational company
Strategies for entering external markets |