Subject 2: Characteristics of service and of tourism marketing |
2.1 Characteristics of service marketing
2.2 Management strategies for service companies
2.3 The model of service provision |
Subject 4. The marketing planning (introduction) |
4.1. The strategic marketing plan
4.2. The marketing strategies |
Subject 6. The consumer behaviour |
6.1. Factors that affect consumer purchase behaviour 6.2. Models of consumer behaviour |
Subject 8. Marketing Mix |
8.1 Design and management of the product 8.2 Considerations on the price 8.3 Distribution Channels 8.4 Product Promotion |