Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Public relations theory and practice
   Contents
Topic Sub-topic
1. *Conceptualización Of the public relations (*I) *Introducción
Concept and characteristic
Problems *terminolóxicos
*Contextualización in the scientific panorama and relation with other disciplines.

2. *Conceptualización Of the public relations (II) Functions or professional areas
Subjects and *estructuras
Process
Instruments and tools
3. The evolution of the public relations Antecedents and birth
To era of the pioneering (1900-1950).
The majority of age
To evolution of the investigation: main theorists
To evolution of the public relations in Spain
4. The profession of the public relations Professional career
Departments and consultants
Extreme professional
Associations of the public relations: ethics, legality and *deontoloxía
5. Public, public opinion and media *Stakeholders, public and public objective
public Opinion, leaders of opinion and social media
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