|| That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized.
|| Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
|| Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
|| Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
||Knowledge of the ethics and the professional deontology of the advertising and of the public relations as well as of the juridical code which affects to the communicative practices.
||Interpretative competences of the communication: ability to recognize ethical implications in professional decisions.