Educational guide 2020_21
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
  Public relations theory and practice
   Learning outcomes
Learning outcomes Competences
Know the concept of public relations, his characteristics, relations and implications. CG1
Know the history of the discipline and his evolution, deepening in the different currents and perspectives of study. CE1
Identify and describe the functions and tools of the public relations, as well as the distinct phases of his processes. CE4
Identify and analyse the subjects that take part in the activity of the public relations, recognising the professional roles of the discipline and his peculiarities. CE4
Know and comprise the ethical and legal frame by what governs the professional practice of the discipline CE7
Take consciousness of the importance of the ideal management of the time and organisation of tasks CB4
Assume the importance of the public relations in the economic context, politician, partner-cultural, technological and communicative CE1
Show capacity to recognise ethical implications in professional decisions. CT1
Show capacity of oral communication and written CB4
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