Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
  Public relations theory and practice
Code Description Typology
CB4 That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized.
  • Know be
CG1 Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
  • know
CE1 Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
  • know
CE4 Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
  • know
CE7 Knowledge of the ethics and the professional deontology of the advertising and of the public relations as well as of the juridical code which affects to the communicative practices.
  • know
CT1 Interpretative competences of the communication: ability to recognize ethical implications in professional decisions.
  • Know be
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