Guia docente 2021_22
Facultade de Ciencias Empresariais e Turismo
Grao en Administración e Dirección de Empresas
  Dirección comercial I
Guía Materia
Materia Dirección comercial I Código O04G020V01403
Grao en Administración e Dirección de Empresas
Descriptores Cr.totais Carácter Curso Cuadrimestre
6 OB 2 2c
Lingua impartición
Departamento Organización de empresas e márketing
Rodríguez Comesaña, Lorenzo
Alén González, María Elisa
Rodríguez Comesaña, Lorenzo
Descrición xeral This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.
English Friendly. International students may request from the lecturers: a) materials and references in English, b) tutoring sessions in English,
c) exams and assesments in English.
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000