IDENTIFYING DATA
2017_18
Subject
Company: Basics of marketing techniques
Code
P04G190V01302
Study programme
Grao en Publicidade e Relacións Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Basic education
2nd
1st
Teaching language
Prerequisites
Department
Coordinator
Dopico Parada, Ana Isabel
E-mail
adopico@uvigo.es
Lecturers
Dopico Parada, Ana Isabel
Web
http://www.csc.uvigo.es/index.php/grao-en-publicidade-e-relacions-publicas
General description
The objective of this subject is that the student obtains the conceptual bases of marketing in order to build the commercial communication of a company.
