Guia docente 2017_18 Facultad de CC. Sociales y de la Comunicación

Learning outcomes

Expected results from this subject	Training and Learning Results
Explain and develop the commercial and market planning process			C10
Organize and apply the techniques of commercial management in companies.		B2	C10	D4
Identify, analyze and develop the intangible assets of organizations.			C14
Search, analyze and interpret the marketing environment information.	A3	B3
Recognize and assess the ethical and CSR implications of marketing decisions				D1
Creativity development, innovation and adaptation to change.				D2
Understand objectives and organizational values. Plan and carry out work.	A2			D3