The role of marketing |
2.1. Skills and qualifications: Job Interviews, blind CV
2.2. Organisations, gender and equality
2.3. Role of marketing within an organisation
2.4. Identifying stakeholders
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Market research |
4.1. Types of research. Research needs
4.2. Research methodology
4.3. Moderating a focus group
4.4. Writing survey questions. Understanding trends and changes and explaining survey data |