Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2024_25
Facultade de Comunicación
Titulacións
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interese
Web principal
Secretaría
Webmail
Faitic
Máster Universitario en Dirección de Arte en Publicidad
Subjects
Design for digital media
Contents
galego
castellano
english
IDENTIFYING DATA
2024_25
Subject
Design for digital media
Code
P04M082V11117
Study programme
Máster Universitario en Dirección de Arte en Publicidad
Descriptors
Total Cr.
Choose
Year
Quadmester
3
Mandatory
1st
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Topic
Sub-topic
Of the idea to the screen
Introduction to the development of interactive projects
Analysis and Design of projects web and digital
Principles of the web design.
Technical analysis of webs
Know and develop systems of management of contents (CMS)
Basic principles of HTML and CSS
Design, configuration, handle and management of Wordpress
Implementation of changes of style in CSS in Wordpress
SEO positioning
Principles of SEO positioning
On-page SEO
Off-page SEO
Future perspectives of SEO.
Analytical Web
Installation of a solution of analytical
Main metric. Understanding and reports of analytical web
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