Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Educational guide 2024_25
Facultade de Comunicación
Study programmes
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Interest Information
Main website
Secretaría
Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
Company: Basics of marketing techniques
Contents
galego
castellano
english
IDENTIFYING DATA
2024_25
Subject
Company: Basics of marketing techniques
Code
P04G190V01302
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Basic education
2nd
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Topic
Sub-topic
CONCEPT OF MARKETING
Basic concepts of marketing. The evolution of the marketing. The relational marketing.
STRATEGIC MARKETING PLANNING
Strategic marketing planning. The marketing plan.
MARKETING RESEARCH
Concept, content and applications of the marketing research in the audiovisual sector. The phases of the investigation of markets.
MARKET AND CONSUMER BEHAVIOUR.
Concepts of market and demand. Study of the consumer behaviour. The segmentation of audiovisual market.
MARKETING MIX
The audiovisual and multimedia product.
The price and the value.
Channels of distribution in the audiovisual sector.
The commercial communication
Universidade de Vigo
| Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | Spain | Tlf: +34 986 812 000