Problem solving |
It will pose him to the student resolve problems of composition in *pagina and sections, *retícula, utilisation of typography and hierarchy in the information. |
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Essay |
Each student will make a project of design of Manual of corporate image that will contain: 1.*Briefing: Brief description/analysis of the company, the product, the market, the publish objective and the consumer, the aims of marketing and the aims of the advertising. 2.*Logo: Mark *impresa to colour (verbal element and image), symbol marks in black and white, positive negative, Scale of grey or *monotono. Proofs of *escalabilidad Grid and *proporcionalidad (*x), margin of protection wrong Uses Study of typography: families of sources used (name and impression of family *tipográfica complete), Study of the corporate colour: chromatic basic Diagram (Models: *Pantone, Hexadecimal or web , *CMYK and *RGB) Outlines (optional) 3. *Papelería Corporate. Physical impression and development. Card/*s: Obverse and *reverso *impresa in the paper or cardboard chosen. Measures of the card and Data of the paper: Manufacturer, colour, grammages, etc. On: American or another format form in the paper or cardboard chosen. Deployment. Data of the paper: Manufacturer, colour, grammages, etc. Letter: To4 or similar, Obverse and *reverso *impresa in the paper or cardboard chosen. Data of the paper: Manufacturer, colour, grammages, etc. *Retícula, measures and proportions 4. Application Develop of two products and application of the *logo. |