Guia docente 2023_24 Facultade de Ciencias Xurídicas e do Traballo

Contents

Topic	Sub-topic
Introduction to strategic management	Basic elements of the strategic management: concept, component, levels Phases of the strategic process Evolution of the management in the company Towards an integrated vision of strategic management
Mission, Vision and objectives	Mission Vision Objectives
External analysis	Concept and typology of environment Analysis of the present general environment and future Delimitation of the specific environment Analysis of the industry structure Market segmentation: strategic groups
Internal analysis	The internal diagnostic of the company Analysis by comparison with competitors Value chain SWOT analysis The Resource and Capabilities View
Competitive strategy: Cost leadership and differentiation	Strategy and competitive advantage The cost advantage The differentiation advantage Stuck in the middle The strategic clock
Corporative strategy: Directions and methods of development	The corporate strategy Determination of the field of activity of the company Directions The expansion strategy The diversification strategy Methods of development
The diversification strategy	Related and unrelated diversification strategy
Vertical integration	Concept of vertical integration Reasons for the vertical integration Towards quasi-vertical integration
Cooperation strategy	Concept of cooperation Types of strategic alliances
Internationalization strategy	The multinational company Strategies for entering external markets