Grado en Comunicación Audiovisual

Subjects

Programming for Audiovisual Products

Contents

galego

castellano

english

IDENTIFYING DATA

2025_26

Subject	Programming for Audiovisual Products		Code	P04G071V01310
Study programme	Grado en Comunicación Audiovisual
Descriptors	Total Cr.	Choose	Year	Quadmester
	6	Mandatory	3rd	1st

Training and Learning Results	Expected results from this subject	Contents
Planning	Methodologies	Personalized assistance
Assessment	Sources of information	Recommendations

Topic	Sub-topic
1. Introduction to the audiovisual programming: definition, origin and evolution.	1.1. Definition and purpose. 1.2. Programming: continuity and fragmentation in the television speech. 1.3. Evolution of the programming in the half television. Paleotelevision, neotelevision, postelevision.
2. The television programming	2.1. The department of programming and the programmer in television: functions. 2.2. Programming in television: grills and time bands. 2.3. Vertical loyalty VS horizontal loyalty.
3. Strategies and tactical of television programming	3.1. Classical strategies of programming in the television generalista: location, format and characters 3.2. The programming in the autonomic channels 3.3. The programming in the thematic channels, pay per view and multiplatform. 3.4. New strategies of programming in Postelevision. 3.5. The programming in the platforms VOD.
4. Audiences	4.1. Definition of audience 4.2. Measurement of audiences in the audiovisual: polls and audimeters. 4.3. The measurement of audience in Spain: main data 4.4. The audience and the phenomenon fan in the audiovisual: the audience creator.
5. Television identity.	5.1. The television identity: definition and functions. 5.2. Elements that compose the television identity. 5.3. The programming from an advertising perspective: question of image and positioning.
6. Contents and cataloging	6.1. Gender and format: conceptual approach. 6.2. Types of television contents: genders, macrogenders and hybridisations. 6.3. The own production, external and extraneous 6.4. The no fiction and the factuals 6.5. New digital formats
7. The cinematographic programming	7.1. History and specificities of the cinematographic programming 7.2. Programming of containers, cycles and cinematographic events (festivals, film library, museums) 7.3. The programming of cinema in television.