Educational guide 2020_21
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Planning and management of advertising media
   Competencies
Code Description
CG1 Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
CE3 Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
CE4 Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
CE12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
CE15 Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations.
CT2 Creative competences: ability to the creativity, the innovation and the adaptation to the change.
CT3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
CT6 Managerial competences: preparation to assume the risk in the decision taking.
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