|| Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
|| Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
|| Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
|| Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
||Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations.
|| Creative competences: ability to the creativity, the innovation and the adaptation to the change.
||Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
||Managerial competences: preparation to assume the risk in the decision taking.