Educational guide 2024_25 Facultade de Comunicación

Contents

Topic	Sub-topic
1: Introduction to the audiovisual production: basic concepts.	1.1. Basic concepts of the audiovisual production. 1.2. The audiovisual production for advertising.
2: Process, agents and law aspects of the audiovisual advertising production.	2.1. The production company. 2.2. Agency, clients and agents involved in the production of advertising. 2.3. The agreements of production between agency and producers.
3. Development of audiovisual projects.	3.1. The set out of the idea: the dossier of production 3.2. Analysis of script and breakdown 3.3. Preproduction 3.4. Work plan 3.5. Shooting 3.6. Postproduction
4. Documents of the cinematographic production	4.1. Locations 4.2. Legal aspects of the production of advertising 4.3. Human, technical and artistic resources 4.4. The dossier of production. 4.5. Budget of the audiovisual production. 4.6. The PPM: pre-production meeting
5. Script	5.1. Development of the script: from idea to project. 5.2. Audiovisual script 5.3. Formats and resources
6. Audiovisual narrative	6.1. Audiovisual language 6.2. Narrative resources 6.3. The audiovisual realization for advertising
7. Audiovisual formats	7.1. Cinema and television. 7.2. Digital enviroment and social networks. 7.3. New channels and trends
8. The context of the advertising	8.1. Introduction to the software of production: Movie Magic 8.2. Production companies: independent, national and international