| Code |
Description |
| C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |
| C15 |
Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
| D4 |
Managerial competences: ability to administer the time, with skill to the organization of tasks. |
| D5 |
Managerial competences: ability to assume the leadership in projects, managing them efficiently and assuming commitments of social responsibility. |
| D6 |
Managerial competences: preparation to assume the risk in the decision taking. |
