Guia docente 2020_21
Facultade de Historia
Máster Universitario en Valoración, xestión e protección do patrimonio cultural
 Subjects
  Patrimonio cultural e turismo
   Learning outcomes
Learning outcomes Competences
Apply territorial strategies, related to the character of the resources, and commercial strategies, contemplating the policies of product, price, distribution and promotion of cultural heritage assets CB3
CG1
CE8
CE13
CT7
CT9
Design, create and develop tourism plans and products based on cultural heritage and according to market needs CB3
CG1
CE8
CE13
CT7
CT9
Define a comprehensive communication plan that contributes to value the resources and cultural tourism packages CB3
CG1
CE8
CE13
CT7
CT9
Formulate guidelines and methodological guidelines for communication with the public, for the in situ presentation of heritage to that public, and to convey a powerful message that, if possible, transcends the fact of the visit CB3
CG1
CE8
CE13
CT7
CT9
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