UNIT 2: ECONOMIC AND FINANCIAL STRUCTURE OF THE COMPANY |
2.1. Economic anf Financial Structure of the company
2.2. Working capital analysis
2.3. Operating cycle and cash conversion cycle |
UNIT 4: THE INVESTMENT IN THE COMPANY |
4.1. Concept of investment
4.2. Classes of investments
4.3. Criteria for the evaluation and selection of investments: static and dynamic |
UNIT 6: OPERATION MANAGEMENT (PART I). GENERAL FEATURES |
6.1. Functions of Operations Management.
6.2. Classification of productive processes.
6.3. The productivity: indicators of productivity.
6.4 Innovation concept and typology. |
UNIT 8: MARKETING MANAGEMENT |
8.1. The market.
8.2. The competition.
8.3. Marketing system.
8.4. Marketing-mix. |
PRACTICAL CLASSES |
The practices of the subject will adjust to the contents taught in the Theory classes |