Guia docente 2024_25
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Advertising creation for audiovisual media
   Assessment
  Description Qualification Training and Learning Results
Project Project 1: Creation of a creative concept applied to a strategic Digital Marketing proposal (to be presented and defended orally), which includes: market context, competition analysis, starting point and creative concept, claim, graphic and visual references and keys basic digital strategies (objectives, Social Media channels, themes, type of publications, KPIs, etc.). 50 A1
A2
A3
A5
B1
B2
B5
B6
C1
C4
C5
C6
C9
C10
C15
D4
Project Project 2: Prorotyping of a data visualization proposal 25 A1
A2
A3
A5
B1
B2
B5
B6
C1
C4
C5
C6
C9
C10
D4
Project Project 3: Prototyping of a brand experience linked to a space intervened with audiovisual footage 25 A1
A2
A3
A5
B1
B2
B5
B6
C1
C4
C5
C6
C9
C10
D4
 
Other comments on the Evaluation

Information about the evaluation tests, their format, length, evaluation rubric and delivery channels will be detailed through the Moovi platform. It is the student's responsibility to be attentive to the information uploaded and collect the specific and complementary information that is necessary to pass the subject.

CONTINUOUS ASSESSMENT

Attendance and participation may negatively influence at an individual level the evaluation of work delivered in groups up to 50% of the grade.

To pass it is necessary to achieve a pass in the following three qualifications: project 1, project 2 and project 3.

Late deliveries are subject to a 50% reduction in the qualification for that work.

SECOND CHANCE AND END OF CAREER

Students who have passed any of the parts of the subject (project 1, project 2 or project 3) will be able to keep their grade and will only have to submit a separate exam.

GLOBAL EVALUATION SYSTEM

The global evaluation of the subject includes a practical block with an overall duration of 5 hours. It will be mandatory to pass each of the three parts to pass the subject:

Part 1: Delivery and oral defense of Project 1

Part 2: Real-time realization of the “branded space” exercise, including the design of the physical elements necessary for its development.

Part 3: Preparation of a written proposal for a data visualization strategy based on a case.

Each of the parts will weight as follows: 35%, 35% and 30%

The total duration of the test will be 5 hours with a half-hour break.

Information about the evaluation tests, their format, length, evaluation rubric and delivery channels will be detailed through the Moovi platform. It is the student's responsibility to be attentive to the information uploaded and collect the specific and complementary information that is necessary to pass the subject.

Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000