Educational guide 2024_25
Facultade de Comunicación
Grado en Comunicación Audiovisual
 Subjects
  Production and Direction of Branded Contents
   Contents
Topic Sub-topic
1. Branding - Origin
- Techniques
- Current trends
2. Brand communications - Image, identity and reputation
- Communication tools
- Communication plan
3. Branded content and content marketing - Branded content
- Content marketing
- Storytelling and storydoing
4. Content - Classification
- Uses
- Creation and placement
5. Content planing - Research
- Objectives
- Audiences
- Strategies
- Actions
- Timing
6. Case studies - Analysis and development of content for brands
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