P. Kotler e outros, Marketing turístico, 9788490352922, 6ª, Pearson, 2015
P. Kotler e outros, Marketing for hospitality and tourism, 9780134151922, 7th, Pearson, 2016
Bibliografía Complementaria
de la Ballina Ballina, FJ, Marketing turístico aplicado, 9788417024628, ESIC, 2017
Kotler y Amstrong, Principios de marketing, 9788490356128, 17ª, Pearson, 2018
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P. Kotler e outros, Marketing turístico, 9788490352922, 6ª, Pearson, 2015