Complementary Bibliography |
Philip Kotler y Gary Armstrong, Principios de Marketing, 2008,
Kotler, P.; Armstrong, G., Fundamentos de Marketing, 2008,
Kotler, et al., Principles of Marketing, 2013,
Gonzalez Vazquez, E.; López Miguens, M.J.; y Otero Neira, C., Manual Practico de Marketing, 2014,
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