Guia docente 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
Subject 1. Graphic corporate identity. The manual.	General principles of the graphic corporate identity. The components of the graphic corporate identity. Work on the name of the mark. Elementary structures: The language of the forms. Logo and symbol. Studies of assessment and of applications. Presentation to the customer. Modalities of presentation. Corporate manual simple chart. Corporate manual complex chart.
Subject 2. The preparation of the announce form.	The layout of the advertising piece. Concept of blocks and grids. Types of fonts. Typographical concepts for advertising. Legibility. Words. Headlines. The slogan and the text. Graphic elements: Illustration and photography. Identification elements. Layout.
Subject 3. Introduction to the graphic design: Perception and realisation.	Considerations on advertising graphic design. Notes on perception. Basic components of the visual process. Sensorial and communicational aspects of color. Dynamics, sensation, and meaning of colors. Aesthetics and style in graphic composition. Basic aspects of graphic arts.
Subject 4. The advertising works of printing.	The poster. Company publications. Factors that affect the decision to make a company publication. Types of company publications. Corporate catalog. Product catalog. Mixed catalog. Distribution alternatives and costs.