The matter connects to the student with appearances of the basic marketing to know and understand the market and the consumers of the company. In concrete, the subject Tourism Marketing pretends to deepen in the study of the strategic marketing and of the tools of analysis and market planning to develop successful strategies for the companies in the market.
English Friendly subject: International students may request from the teachers: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
