Guia docente 2017_18 Facultade de CC. Económicas e Empresariais

Contents

Topic	Sub-topic
1.- Why innovation management? From an industrial to a knowledge economy.	The world economy. The rationale of growth and convergence. The new technological system: microelectronics and biotechnology. Knowledge economy: more than bytes. The firm in a new context: the innovation plan.
2.- Technological change and National Systems of Innovation.	Technology and innovation: definitions and typologies. The configuration of National Systems of Innovation. The system Science-Technology-Industry: the role of universities.
3.- How to protect intellectual property rights (IPRs).	What are IPRs. Patents. Utility models. Industrial models and draws. Know-how. Brands and other symbols.
4.- The elaboration of a diagnosis: from environmental insights to new ideas for the market.	Competitive intelligence. Technological prospection. Technological audit.
5.- The importance of designing a strategy to develop a project portfolio.	Strategic coherence. Innovation strategies. Technological strategies. What comes first?
6.- How to implement a project? Organizational structure, control and leadership.	Organizational structures to stimulate change and innovation. Coordination mechanisms to innovate. The technological perspective of control systems and incentives. Participation systems for the workforce. The flow of change: training, comunication and leadership.