Guia docente 2017_18 Facultad de CC. Sociales y de la Comunicación

Contents

Topic	Sub-topic
Subject 1. Knowledge management and intellectual capital.	1. Introduction. 2. Definition of knowledge. 3. Knowledge as strategic resource. 4. Nowledge management models 5. Intellectual capital 6. Measurement models of intellectual capital.
Subject 2. Introduction to the Corporate Social Responsibility (RSC)	1. What is the RSC? Definition and context of development. 2. Why the organisations have to be socially responsible? 3. Who have to assume responsibilities? The concept and analysis of the stakeholders. 4. Which is the role of the Public Administration in the RSC? 5. How it develops the RSC in an organisation? Models of best practices. 6. The communication of the RSC through the memories of sustainability.