| 1. Marketing and promotion |
Lexical input: Tourism marketing,marketing mix, advertising, tourism motivations, tourism trends, social media, developing a campaign
Communication: marketing a local destination, analysing ads, writing a radio commercial
Language focus: verb tenses, descriptive adjectives and nouns, continuous aspect, countable and uncountable nouns
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| 2. Hotel Branding |
Lexical Input: Brands and branding, Boutique Hotels, Hotels of the future
Communication: creating a business, developing a business plan
Language focus: making predictions, degrees of certainty
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