The master sessions address topics that must be related to other contents of the course and other courses such as statistics, market research, law or business economics.
The practical sessions demand from the students a proactive and creative attitude that can be hardly exaggerated. Lateral thinking and innovative output in the innovation plan and in the teacher's own exercises are key elements in the evaluation of these sessions.
The development of the course and its future exploitation in professional life advises a level of reading in English equivalent to that required in the entrance exams to the university. |