Educational guide 2024_25 Facultade de Dirección e Xestión Pública

Grado en Dirección y Gestión Pública

Public Sector Advertising and Institutional Social Responsibility

Contents

Topic	Sub-topic
Subject 1.- INTRODUCCI*ÓN, CONCEPTS And CONTENTS BASICTHEM OF The MARKETING	1.1. The concept of marketing, the sua evolution and content. 1.2. The marketing and the public management 1.3. Different Orientations in the Direction of Organisations. Characteristics of the Orientation to the Bought 1.4. The value and the satisfaction of the consumer. 1.5. The marketing of Relacions ¿A new Paradigm?. 1.6. The System of Information of Marketing 1.7. The process of investigation of the bought.
Subject 2.- The STRATEGIC PLANNING OF The MARKETING IN The PUBLIC FIELD	2.1. The Strategic Planning in the public Organisations and sin encourage of lucre 2.2. The Strategic Plan. 2.4. The Marketing and the Strategic Planning. 2.5. The Plan of *Marketing.
Subject 3.- The ENTORIN The And The MARKET IN The PUBLIC FIELD	3.1. The concept of market 3.2. Typology of the bought. 3.3. The delimitation of the bought of the public organisations and without spirit of lucre. 3.4. The microentorno and the macroentorno of the *marketing.
Subject 4,- The BEHAVIOUR OF The CONSUMER/USER	4.1. The behaviour of the consumer: his importance for it *marketing. 4.2. The process of decision of purchase and his typology 4.3. Determinant @interno and behavioural @externo
Subject 5.- The MARKETING MIX OF The SECTOR PUBLISH And OF The COMPANIES WITHOUT ENCOURAGE OF LUCRE	5.1 The producto in the public sector 5.2 The price in the public sector 5.3 The acercamento *psicológico 5.4 The distribution in the public sector