Subject 2.- STRATEGIC MARKETING PLANNING IN THE PUBLIC SPACE |
2.1. Strategic Planning in public and non-profit organizations.
2.2. The Strategic Plan.
2.4. Marketing and Strategic Planning.
2.5. The Marketing Plan. |
Subject 4.- CONSUMER/USER BEHAVIOR |
4.1. Consumer behavior: its importance for marketing.
4.2. The purchase decision process and its typology.
4.3. Internal and external determinants of behavior. |