Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2024_25
Facultade de Comunicación
Titulacións
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interese
Web principal
Secretaría
Webmail
Faitic
Máster Universitario en Dirección de Arte en Publicidad
Subjects
Direction and advertising management
Contents
galego
castellano
english
IDENTIFYING DATA
2024_25
Subject
Direction and advertising management
Code
P04M082V11112
Study programme
Máster Universitario en Dirección de Arte en Publicidad
Descriptors
Total Cr.
Choose
Year
Quadmester
3
Mandatory
1st
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Topic
Sub-topic
- Structures of the advertising system
Structures that compose the advertising system
- The agencies of advertising
Typology of advertising agencies and structure
- The direction of art in the advertising company
Management of the advertising creativity
- The advertising creative process
Advertising creative process
- The mark and the *anunciante
The importance of the mark and the function of the *anunciante in the creative management
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