Guia docente 2024_25 Facultade de Comunicación

Contents

Topic	Sub-topic
SUBJECT 1: *Achegamento theoretical to the communication of crisis	1.1. Definition of the communication of crisis and concepts related 1.2. The communication of crisis since the theoretical and entrepreneurial perspective. 1.3. The communication of crisis in the institutional field.
SUBJECT 2: Models and strategies of communication of crisis	2.1. Academic and professional doctrine envelope to management of the communication of crisis 2.2. Main models of management of crisis 2.3. Audit of crisis 2.4. The plans of crisis 2.5. The committee of crisis
SUBJECT 3. Digital Crisis	3.1. Digital reputation 3.2. Identification of digital crises 3.3. Response models and evaluation systems.
SUBJECT 4: Studio of cases	4.1. Crisis in the history 4.2. Entrepreneurial crises 4.3. Institutional crises