Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2024_25
Facultade de Comunicación
Titulacións
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interese
Web principal
Secretaría
Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
Image and public relations campaigns
Contents
galego
castellano
english
IDENTIFYING DATA
2024_25
Subject
Image and public relations campaigns
Code
P04G190V01901
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Optional
4th
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Topic
Sub-topic
1. Basic Concepts
Public Relations
Identity
Image
Reputation
Tools
Audiences
2. Campaigns
Image and Public Relations Campaigns
Definition
Reasons
Types
Professional Profiles
3. Planning
Approach
Research
Diagnosis
Objectives
Target Audiences
Strategies
Actions
Timeline
4. Evaluation
Measurement and Control
Evaluation Methods
Feedback
5. Case Studies
Analysis and development of image and public relations campaigns
Universidade de Vigo
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