| Code |
Description |
| A4 |
That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized. |
| B2 |
Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline. |
| C9 |
Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation. |
| C12 |
Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
| D6 |
Managerial competences: preparation to assume the risk in the decision taking. |
