Public Sector Advertising and Institutional Social Responsibility
Code
P07G092V01408
Study programme
Grado en Dirección y Gestión Pública
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Mandatory
4th
2nd
Teaching language
#EnglishFriendly
Spanish
Galician
Prerequisites
Department
Coordinator
Pita Castelo, Jose
E-mail
jpita@uvigo.es
Lecturers
Pita Castelo, Jose
Web
General description
Know the theoretical and practical foundations of marketing and marketing strategies applicable to the public and non-profit sector, as well as marketing and marketing-mix management instruments.
Know marketing management techniques: market segmentation, positioning, market research, etc., and relationship marketing techniques aimed at clients and users of public services.
English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
