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IDENTIFYING DATA |
2023_24 |
Subject |
Creatividade e mensaxe publicitaria |
Code |
P04M082V11115 |
Study programme |
Máster Universitario en Dirección de Arte en Publicidad | |
Descriptors |
Total Cr. |
Choose |
Year |
Quadmester |
3 |
Mandatory |
1st |
1st
|
Teaching language |
#EnglishFriendly | Spanish | Galician |
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Prerequisites |
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Coordinator |
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E-mail |
maizbar@uvigo.es
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Lecturers |
Figueira Blanco, Mirian | Lens Diéguez, Álvaro | Máiz Bar, Carmen |
|
Web |
http://masterdirecciondearte.webs.uvigo.es |
General description |
Approach to the creative process, concept development, and idea generation to convey a message that solves the communicative needs of advertisers. |
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