Code |
Description |
A5 |
That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy. |
B1 |
Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication. |
B2 |
Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline. |
C1 |
Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes. |
C3 |
Knowledge of the structure of the advertising means: characteristics, typologies and problematic. |
C5 |
Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international. |
C11 |
Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia. |
C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |