Guia docente 2022_23 Facultad de Comercio

Contents

Topic	Sub-topic
1. Overview of ICT and Internet in e-commerce.	ICT in e-commerce. The use of the Internet in commercial activity.
2. E-business models supported by ICT. ICT-based e-business models.	Types of business models based on the Internet and the intensive use of ICT.
3. The Web in the e-commerce: design, marketing and positioning in the Net.	Possibilities of the Web in the e-commerce. E-marketing. Technical aspects.
4. Internet based tools in e-marketing. Analysis tools.	Analysis of the digital reputation. Traffic analysis and monitoring.
5. Web 2.0 in e-commerce. Tools and services. Digital image and e-reputation.	The Web 2.0 paradigm. Influence on e-commerce. Tools and techniques. E-reputation.
6. ICT in B2B commerce. E-marketplaces and virtual business communities. E-logistics.	B2B Spaces. E-marketplaces. Influence of ICT in e-logistics.
7. e-banking. Fundamentals and services for e-commerce.	Introduction to e-banking. Services. Applications. Technical aspects.
8. Electronic transactions. Online payment . Security in transactions.	Types of electronic transactions. Types of online payment . Transaction security.
9. Data protection in e-commerce. Technical and legal aspects.	Introduction to data protection and its technical aspects.