SUBJECT 2. IDENTIFICATION AND ANALYSIS OF THE REFERENCE MARKET |
2.1. Product concept
2.2. Reference market, relevant market and product-market
2.3. Segmentation and positioning
2.4. Market attractiveness assessment
2.5. Competition Analysis |
SUBJECT 4. GROWTH STRATEGIES AND COMPETITIVE STRATEGIES |
4.1. Generic strategies
4.2. Growth strategies
4.2.1. Intensive growth strategies
4.2.2. Diversified growth strategies
4.3. International expansion strategies
4.4. Competitive strategies |
SUBJECT 6. DESIGN, EXECUTION AND CONTROL OF THE STRATEGIC MARKETING PLAN |
6.1. Elements of the Strategic Marketing Plan
6.2. Structure of the Strategic Marketing Plan
6.3. Execution of Strategic Marketing Plan
6.4. Control of the Strategic Marketing Plan |