Guia docente 2020_21 Escola de Enxeñaría Industrial

Degree in Industrial Organisation Engineering

Business: Introduction to business management

Contents

Topic	Sub-topic
UNIT 1. THE COMPANY	1.1 The nature of the firm 1.2 The role of the company in the socio-economic system. 1.3 The company as a system. 1.4 The environment of the company. 1.5 Company objectives and goals. 1.6 Types of companies.
UNIT 2. FINANCIAL AREA (PART I). ECONOMIC AND FINANCIAL STRUCTURE OF THE COMPANY	2.1 Economic and financial structure of the company. 2.2 Working Capital 2.3 Operating cycle and Cash Conversion Cycle 2.4 Working Capital requirement
UNIT 3. FINANCIAL AREA (PART II). UNDERSTANDING THE RESULTS OF THE COMPANY	3.1 The results of the company. 3.2 The profitability of the company. 3.3 The competitive strategy.
UNIT 4. FINANCIAL MANAGEMENT (PART III). INVESTMENT DECISIONS.	4.1 Definition of Investment. 4.2 Types of investments. 4.3. Investment Appraisal Techniques
UNIT 5. FINANCIAL AREA (PART IV). FINANCE DECISIONS.	5.1 Concept of source of finance. 5.2 Types of sources of finance. 5.3 Analyses of the solvency and liquidity of the company.
UNIT 6. OPERATIONS AREA (PART I). GENERAL FEATURES	6.1 Defining production. 6.2 Efficiency. 6.3 Productivity 6.4 Research, development and innovation (R&D&I).
UNIT 7. OPERATIONS AREA (PART II). ANALYZING THE COSTS OF PRODUCTION	7.1 Concept of cost. 7.2 Classification of the costs. 7.3 The cost of production. 7.4 The analysis of profit margins of the company. 7.5 Break even point. 7.6 Capacity of production and location. 7.7 Management of inventories.
UNIT 8. MARKETING AREA	8.1 What is marketing? 8.2 Basic concepts. 8.3 Marketing tools: Marketing mix.
UNIT 9. MANAGEMENT AND ORGANIZATION	9.1 Components of the organization and management system. 9.2 Management area. 9.3 Human Resources area. 9.4 The cultural system. 9.5 The political system.
PRACTICES OF THE COURSE *The programming of the practical can experience changes in function of the evolution of the course.	Practice 1: Application of concepts of the Unit 1. Practice 2: Application of concepts of the Unit 1. Practice 3: Application of concepts of the Unit 2. Practice 4: Application of concepts of the Unit 2. Practice 5: Application of concepts of the Unit 2. Practice 6: Application of concepts of the Unit 3. Practice 7: Application of concepts of the Unit 4. Practice 8: Application of concepts of the Unit 5. Practice 9: Application of concepts of the Unit 6. Practice 10: Application of concepts of the Unit 7. Practice 11: Application of concepts of the Unit 8. Practice 12: Application of concepts of the Unit 9.